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Fall in love with the problem, not just the solution. If you get that order wrong, even the most brilliant innovations go nowhere.
For over two decades, Sam Packwood has been bringing ideas to life through story, bridging the worlds of psychology and business and translating science and research into digestible, relatable bites.
Through storytelling and creativity workshops, Sam also helps others to share their own ideas and stories, from government departments, global banks and media businesses to individuals.
What Sam Does
01
Keynote Speaking
High-impact talks that reframe how your audience sees the world.
02
Workshop Facilitation
Immersive sessions that turn insight into action.
Selected Work
Keynote
Red Bull Basement
Keynote
Red Bull Basement
Workshop
Media Summits
Workshop
Media Summits
Panel Host
Sparking conversations
Panel Host
Sparking conversations
Sam didn't just deliver a keynote. She dismantled every assumption in the room and rebuilt them into something we could actually use. Three months later, our leadership team is still talking about it.
Chief People Officer — FTSE 250 Financial Services
Work Together
Ready to challenge your audience?
Limited keynote dates available for 2025–2026. Enquire early to secure your event.
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